Privacy Policy

Information you provide

When you submit an AIMS enquiry, audit or Business SWOT questionnaire, we collect the details entered in the form. These may include your name, business, contact information, website address, selected service, business description, objectives, marketing activity, strengths, challenges and named competitors.

AIMS customer accounts

Registered accounts store your name, verified email address, securely hashed password, company membership, role, websites, enabled services and report history. Passwords cannot be read by Forward Marketing. Company owners and managers can invite authorised users, and members may be able to view company information and reports according to their role.

How we use it

We use this information to respond to your enquiry, authenticate and protect your account, create the requested automated report, connect authorised AIMS evidence, assess pilot suitability, provide agreed services and administer our business. We do not sell your personal information.

Operational emails and shared reports

Where a company enables reminders or an authorised user emails a report, AIMS records the recipient address, message type, delivery status, sender, expiry and report-link download activity. Shared reports use private expiring links. These operational messages are kept separate from marketing communications. The sender must confirm that the intended recipient is authorised to receive the report.

Website auditing

Public website audits examine publicly accessible pages and technical information. Adding a website to an account does not give AIMS permission to change it. Where a service later requires access to private analytics or systems, the scope, ownership verification and authorisation will be agreed separately.

Automated planning reports

Business SWOT reports combine information supplied by the customer, available AIMS audit evidence and automated interpretation. Important commercial decisions should be validated with current financial information, customer research and appropriate professional advice.

AI-assisted adviser

When the optional AI-assisted mode is enabled, AIMS sends a limited evidence package and the selected guided question to the configured AI service to produce a structured response. The package is designed to exclude passwords, API keys and database credentials. AIMS stores the evidence package, response, source and model reference for accountability. Customers should not enter unnecessary personal, confidential, medical or regulated information into Business Context or reports intended for AI-assisted interpretation.

Social AIMS

Social AIMS stores the company social profile, selected public channels, objectives, content themes, plans, draft versions, approval decisions, training progress and user-confirmed publication records. V5.1 does not request or store social-network passwords or access tokens and does not publish directly to a social network. Where optional AI-assisted drafting is enabled, AIMS sends only the authorised content brief and company guidance required to create the draft. Customers must not enter unnecessary personal, confidential or regulated information and remain responsible for checking facts, claims, permissions and the approved final content.

Retention and security

Information is retained only as reasonably necessary for correspondence, requested reports, agreed services, account administration, legal obligations and legitimate business administration. Verification, password-reset and shared-report links expire. Account report downloads require authorised workspace access. Reasonable technical and organisational safeguards are used to protect stored information.

Your questions and rights

You may ask to correct, export or delete eligible account information, subject to legal and business record obligations. To ask about your information, contact Kevin Donnelly at kevin@forwardmarketing.co.uk or Forward Marketing, 35 Churchill Avenue, Bognor Regis, West Sussex, PO21 5PY.